Proven Marketing for 'Boring' Businesses

Can we have a heart-to-heart for a minute? I just got off the phone with Jojo, a mechanic who swore her industry was "too boring" for marketing. Two months later, her "What That Weird Sound Really Means" TikTok series has 50k followers and a waitlist of customers.

The Universal Marketing Truth Everyone Misses

Every business has these three things:

1. Knowledge that seems obvious to you but is gold to others

2. Customer questions that keep coming up

3. Success stories waiting to be shared

Let's turn those into marketing magic.

The "Works Everywhere" Marketing Playbook

Step 1: Share What You Know

Examples that worked:

• Accountant: "5 Receipts You Should Never Throw Away"

• Hairstylist: "What Your Hair Is Telling You About Your Health"

• Personal Trainer: "The Only Stretch You Need After Desk Work"

Step 2: Answer Before They Ask

Real questions these businesses turned into content:

• Lawyer: "Do I Really Need a Will? Here's a 30-Second Test"

• Restaurant: "Why We Source Our Coffee From This One Farm"

• Real Estate Agent: "The 5-Minute Home Maintenance Checklist"

Step 3: Let Success Speak

Simple ways to share wins:

• Before/after photos

• Customer testimonial snippets

• Problem/solution stories

• Quick win celebrations

The "Start Small" Success Stories

Meet these business owners who started with just one thing:

• Lexi (House Cleaner): Posts one cleaning tip every Tuesday

• Result: 65% of new clients mention her tips

• Ned (IT Support): Sends a "Tech Tip Thursday" email

• Result: 37% reduction in basic support calls

• Jimmy (Dog Groomer): Shares one pet photo daily

• Result: Doubled bookings in 3 months

Your Permission Slip to Keep It Simple

You don't need:

• Professional photos (phone cameras work great)

• Perfect writing (conversational and authentic is better)

• Complex strategies (consistency beats perfection every time)

• A huge time commitment (30-60 minutes a day is plenty)

Start Here, Start Now

1. Pick ONE thing from this article that felt doable

2. Try it for one week

3. Track what resonates (just jot down comments or responses)

4. Adjust and repeat

Remember: Every major brand started with someone just like you, taking one small step. You've got this, and we've got your back! When you're ready for more ideas or support, EdgyMuse is here with practical advice and a friendly high-five.

Quick Win Challenge: Take a photo of something in your business today. Share it with one sentence about why you love what you do. Tag us @EdgyMuse – we'd love to celebrate your first step!