MARKETING FOR FOUNDER-LED BUSINESSES
You don't have time to keep running your
own marketing.
I help founder-led businesses figure out what's actually worth doing and then I do it with you.
"EdgyMuse demonstrated superb marketing and business-building skills, successfully delivering projects while being accountable and a fantastic addition to our marketing team."
P
CMO
Proximyl Health
TRUSTED BY
WOODSIDE HOMES
A REAL HOME AWAY
ALIGN BUILDERS
GENENTECH
PROXIMYL HEALTH
WILNAU DESIGN
REAL ESTATE SOLUTIONS MD
04
Agencies hand you tactics, not leadership.
You need someone who owns the outcome, not just the output.
03
You can't justify a full-time marketing hire yet.
But you can't keep doing this yourself either.
Every marketing decision still routes through you.
You're the bottleneck. That's not sustainable, and you already know it.
02
Your team is busy but marketing isn't moving
Activity ≠ growth. You need someone with judgment, not more execution capacity.
01
SOUND FAMILIAR?
You raised the round.
You built the team.
You're still running marketing.
You're writing the copy at midnight. Approving posts between back-to-back calls. Googling "what should our CAC be" on a Sunday.
​
Your marketing isn't broken. It just doesn't have someone running it who actually knows how businesses run.
​
That's the gap.
I don't hand you a deck.
I do the work.
Most marketing help comes in two flavors: consultants who hand you a strategy and disappear, or agencies who do the tactics but won't own the outcome. I sit in a different chair.
​
I bring the strategy and I run the work. No handoff. No deck that gathers dust. No "well, we recommended it, but you didn't execute."
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Strategy. Systems. Execution. Same operator. Same accountability.
That's why founders hire me.
The work speaks.
Here's some of it.
WILNAU MARKETING & DESIGN
From chaotic agency to profitable, scalable operation
Came in to fix a messy agency: unclear roles, broken processes, underpriced services. Left them with a leaner team, higher MRR, and pricing that matched the value they were already delivering.
OPERATIONS & GROWTH
TRUEWORK COWORK
Built from zero to 90% occupancy, through a pandemic
Founded and scaled a coworking company from scratch. Grew it during COVID to 90% occupancy when most coworking spaces were dying. Built through positioning, community, and relentless marketing execution.
LAUNCH + SCALE
WOODSIDE HOMES + SEKISUI HOUSE
20% efficiency increase across major campaigns
Came in as Senior PM across two national brands. Rebuilt the marketing project management process, cut wasted time, and kept cross-functional campaigns on track and on time.
PROJECT LEADERSHIP
If you need someone who can see the larger strategy, challenge your thinking, and do the detailed work to move it forward, I would recommend Melissa without hesitation.
Jennie
COO, Modern Ritualist
Melissa is proactive, engaged, and timely in responding to our marketing needs. The outcome is always more effective than we expected. We recognize a great value not only to our bottom-line but also in a partnership that is worth building for the long-term success of our business.
Teri
Finance Manager, Arizona Bag Company
RESULTS
Melissa is the marketing executive I trust to get projects done, especially those that involve combining the efforts of multiple contract teams. If you’re taking an untested team into uncharted waters and want someone who can keep all hands on deck, focused on the goal, rowing in the same direction, she’s your woman
Noah
Author and Speaker, The New American Family Code
Melissa has been an absolute pleasure to work with. She's thoughtful, responsive, and clearly invested in understanding the brand and vision. I've been impressed by her strategic insight and adaptability.
Kate
Founder, Picture Perfect Dates
Pick the door that fits where you are.
WAYS IN
Different businesses need different kinds of help. Here's where to start.
01
START HERE IF YOU WANT PROOF, FAST
YOUR AI ROADMAP: One call. One improvement built and working in your business within 7 business days. A short plan for what's next. $400 founding rate.
02
START HERE IF SOMETHING SPECIFIC NEEDS FIXING
THE BUILD: Something isn't working the way it should. A scoped project that fixes it, built and tested. From $2500.
03
START HERE IF YOU NEED ONGOING LEADERSHIP
THE PARTNERSHIP: Ongoing marketing leadership and hands-on execution. Someone in your corner who gets things done. From $2500/mo.
ABOUT MELISSA
I've sat on both sides
of the table.
Most marketing people have only been on one side. The agency side, or the operator side. I've been both.
I built campaigns and ran strategy for other companies for years. Then I built my own and learned what it actually feels like to be the founder who needs marketing to work, not just look good.
That combination is what clients tell me they can't find anywhere else.
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