MARKETING FOR FOUNDER-LED BUSINESSES
You don't have time to keep running your
own marketing.
I help founder-led businesses figure out what's actually worth doing and then I do it with you.
"EdgyMuse demonstrated superb marketing and business-building skills, successfully delivering projects while being accountable and a fantastic addition to our marketing team."
P
CMO
Proximyl Health
Or get a personalized AI roadmap. 48 hours. →
TRUSTED BY
WOODSIDE HOMES
A REAL HOME AWAY
ALIGN BUILDERS
GENENTECH
PROXIMYL HEALTH
WILNAU DESIGN
REAL ESTATE SOLUTIONS MD
04
Agencies hand you tactics, not leadership.
You need someone who owns the outcome, not just the output.
03
You can't justify a full-time marketing hire yet.
But you can't keep doing this yourself either.
Every marketing decision still routes through you.
You're the bottleneck. That's not sustainable, and you already know it.
02
Your team is busy but marketing isn't moving
Activity ≠ growth. You need someone with judgment, not more execution capacity.
01
SOUND FAMILIAR?
You raised the round.
You built the team.
You're still running marketing.
You're writing the copy at midnight. Approving posts between back-to-back calls. Googling "what should our CAC be" on a Sunday.
Your marketing isn't broken. It just doesn't have someone running it who actually knows how businesses run.
That's the gap.
I don't hand you a deck. I do the work.
01 - WHO I AM
Most marketing help comes in two flavors: consultants who hand you a strategy and disappear, or agencies who do the tactics but won't own the outcome.
I sit in a different chair.
02 - WHAT I DO
I bring the strategy and I run the work. No handoff. No deck that gathers dust. No "well, we recommended it, but you didn't execute."
03 - WHAT YOU GET
Strategy. Systems. Execution. Same operator. Same accountability.
That's why founders hire me.
The work speaks.
Here's some of it.
WILNAU MARKETING & DESIGN
From chaotic agency to profitable, scalable operation
Came in to fix a messy agency: unclear roles, broken processes, underpriced services. Left them with a leaner team, higher MRR, and pricing that matched the value they were already delivering.
OPERATIONS & GROWTH
TRUEWORK COWORK
Built from zero to 90% occupancy, through a pandemic
Founded and scaled a coworking company from scratch. Grew it during COVID to 90% occupancy when most coworking spaces were dying. Built through positioning, community, and relentless marketing execution.
LAUNCH + SCALE
WOODSIDE HOMES + SEKISUI HOUSE
20% efficiency increase across major campaigns
Came in as Senior PM across two national brands. Rebuilt the marketing project management process, cut wasted time, and kept cross-functional campaigns on track and on time.
PROJECT LEADERSHIP
Melissa is proactive, engaged, and timely in responding to our marketing needs. The outcome is always more effective than we expected. We recognize a great value not only to our bottom-line but also in a partnership that is worth building for the long-term success of our business.
ACCOUTING MANAGER
Arizona Bag Company
Melissa has been an absolute pleasure to work with. She's thoughtful, responsive, and clearly invested in understanding the brand and vision. I've been impressed by her strategic insight and adaptability.
FOUNDER
Picture Perfect Dates
RESULTS
Pick the door that fits where you are.
HOW WE WORK TOGETHER
I don't do packages. I do outcomes. Three real ways to start — depending on what you actually need right now.
01
Start here if you want clarity, fast.
Your AI Roadmap: A paid strategic assessment. One call, a personalized roadmap in 48 hours, and a clear plan for where AI is worth your attention in your business. $499 founding rate.
02
Start here if something specific is leaking revenue.
The Marketing Engine: Targeted builds for the parts of your marketing that aren't working. Your audience and voice library so AI tools stop producing generic output. Your lead capture and nurture system. Your email follow-up sequences. Fixed price. Fixed timeline. Built end-to-end.
03
Start here if you need ongoing leadership.
The Partnership: A retainer relationship. I become your marketing leader — strategy, systems, execution, the whole thing. Priced per engagement, scoped through a strategy call.
ABOUT MELISSA
I've sat on both sides
of the table.
Most marketing people have only been on one side. The agency side, or the operator side. I've been both.
I built campaigns and ran strategy for other companies for years. Then I built my own and learned what it actually feels like to be the founder who needs marketing to work, not just look good.
That combination is what clients tell me they can't find anywhere else.