Market Your Business in 5 Minutes a Day

Hey there, fellow business owner! Remember when you first started your business? That mix of excitement and "what-did-I-just-get-myself-into" energy? That's exactly how most of us feel about marketing. But here's the thing – just like you figured out your business fundamentals, you can absolutely nail this marketing thing. Let me show you how other small business owners are making it work.

Meet Sarah: From "Marketing Overwhelm" to "Marketing? Got This!"

Sarah runs a thriving local bakery in Chandler. Her croissants? Divine. Her marketing strategy? Well, it used to be nonexistent. "I kept thinking I needed to hire someone or spend a lot of money," she told me. "Then I realized I was already doing marketing – I just wasn't capturing it."

The "Already Doing It" Marketing Inventory

Here's what Sarah discovered she was already doing (and you probably are too):

• Answering customer questions (that's content)

• Taking photos of your work (hello, social media!)

• Solving problems (those are case studies)

• Chatting with customers (testimonial gold)

Your Simple "Start Today" Plan

Let's turn your everyday activities into marketing wins. Here's how:

1. The Phone Method

Next time you answer a customer question, type it into your phone. Boom – that's your next social media post or newsletter topic. Real example from Sarah:

• Customer question: "How do you keep your sourdough fresh?"

• Turned into: A popular Instagram carousel: "5 Ways to Store Sourdough (That Actually Work)"

• Result: 127 saves and 1 new wholesale accounts

2. The 2-Minute Photo Routine

Take ONE photo of your work each day. Just one! A local plumber I know did this for a month:

• Monday: Before/after of a fixed leak

• Tuesday: Tool organization (people love behind-the-scenes and #toolporn, it’s a thing!)

• Wednesday: Team lunch

• Thursday: Happy customer

• Result: 4x more Google Business Profile views

3. The Customer Success Spotlight

Once a week, send one customer a "Can I feature your success?" message. A local gym owner tried this:

• Message: "Hey [name], your transformation is incredible! Would you mind if I shared your story?"

• Response rate: 80% said yes

• Impact: Each story brought in 2-3 referrals

Why This Actually Works Better Than "Perfect" Marketing

Jeni's Flower Shop in Avondale spent $5,000 with a big marketing agency that created "perfect" content. Know what performed better? Her quicky iPhone video explaining how to make flowers last longer. That’s authentic content and that’s what connected with her followers.

Your Week 1 Game Plan

Here's your no-pressure starting point:

1. Monday: Take ONE photo of your work

2. Tuesday: Answer ONE customer question in writing

3. Wednesday: Send ONE "Can I feature you?" message

4. Thursday: Share ONE tip you tell customers all the time

5. Friday: Ask ONE customer what made them choose you

Progress Over Perfection

The best part about these quick wins? You can implement them in under an hour and start seeing the benefits almost immediately. Remember, marketing doesn’t have to be complicated—it just has to be consistent. So try these out, and when you’re ready for the next step, EdgyMuse is here with the bold strategies you need to make it happen.