Best Email Marketing Tools for Small Businesses 2025
Email marketing can offer a massive 4400% ROI, making it one of the best tools for small businesses to grow. Choosing the right platform can save time, money, and help build stronger customer relationships. Here’s a quick look at the top email marketing tools for 2025:
MailerLite: Affordable, beginner-friendly, with simple automation (Free for up to 1,000 subscribers).
Moosend: AI-driven segmentation and e-commerce features (Low-cost plans).
Mailchimp: Over 300 integrations, AI tools, but complex pricing (Free and paid plans from $11/month).
Brevo: Combines email, SMS, and CRM in one platform (Free plan; paid from $9/month).
Klaviyo: Advanced automation for e-commerce, higher cost (Free plan; paid from $45/month).
These tools cater to different business needs, from beginners to advanced e-commerce marketers. Read on to find the best fit for your goals.
Best FREE Email Marketing Software Tools in 2024 (Comparison)
YouTube video describing the best email marketing software tools
1. MailerLite Overview
MailerLite is a budget-friendly email marketing tool designed with small businesses in mind. Its user-friendly drag-and-drop editor and ready-made content blocks make it easy to create polished email campaigns, even for beginners [1].
Plans start at $9 per month for up to 500 subscribers, offering a flexible option that grows alongside your business [2][4]. For those just starting out, the free plan supports up to 1,000 subscribers and allows 12,000 emails per month - perfect for testing email marketing without a big upfront investment.
Features Tailored for Small Businesses:
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Drag-and-drop editor, HTML templates, Import product listingsscription text goes here
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Behavior-based campaigns, Drip sequences
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24/7 assistance (paid plans)
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Segmentation, Multi-language support
MailerLite’s automation tools are a huge time-saver. You can set up drip campaigns triggered by subscriber actions, like sending personalized product recommendations based on purchase history - great for boosting repeat sales [1]. These tools allow small businesses to build stronger customer relationships with minimal effort.
The platform also integrates smoothly with other tools and includes extras like landing page and signup form builders, making it a one-stop shop for email marketing [1][2].
Deliverability is a priority for MailerLite. Features like built-in email verification and spam filtering help ensure your emails reach the right inboxes - a key factor for small businesses.
If you need extra help, 24/7 support is available with paid plans [2].
MailerLite is an excellent balance of affordability and ease of use, though platforms like Moosend offer different features worth considering - more on that next.
2. Moosend Overview
Moosend is an email marketing platform designed with small businesses and online stores in mind. It uses AI-powered segmentation to analyze subscriber behavior and purchase history, helping businesses target their audiences more effectively [1].
Key Features and Tools:
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Drag-and-drop builder, Pre-designed blocks, HTML editor
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Smart product recommendations, Behavioral segmentation
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Integration with online stores, Product listing imports
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Real-time tracking, Detailed performance metrics
Moosend's automation builder allows businesses to create customized email sequences using conditional workflows. For instance, it can automatically send follow-ups based on a customer's browsing activity [1][3]. The platform also integrates with major e-commerce platforms like Shopify and WooCommerce, making it simple to import product details. Its real-time analytics provide actionable insights to enhance campaign performance [1].
These features make Moosend a practical choice for small businesses looking to increase customer engagement and drive sales. Its focus on AI tools and e-commerce capabilities makes it especially appealing for online retailers [1].
That said, while Moosend shines in areas like AI-driven segmentation and e-commerce integration, Mailchimp offers a wider range of features for businesses with more varied marketing needs.
3. Mailchimp Overview
Mailchimp is a popular email marketing platform designed with small businesses in mind. As of 2025, it offers a free plan for beginners and paid plans starting at $11/month, with costs increasing based on the size of your contact list [1].
Key Features and Tools:
Mailchimp's AI Creative Assistant simplifies the design process by generating branded templates, making it a great choice for businesses without dedicated design teams. Its automation tools, like auto-segmentation and send time optimization, enable small businesses to run efficient campaigns with less manual effort [1].
A standout feature of Mailchimp is its wide range of integrations, which are especially useful for small businesses. Some examples include:
Shopify for managing e-commerce operations
Canva for creating visually appealing content
Zendesk for streamlining customer support
While Mailchimp's automation tools are effective, they may not offer the depth of functionality found in platforms specialized for advanced automation. However, it strikes a great balance between ease of use and functionality, enabling businesses to create professional campaigns without needing technical expertise [1].
Though Mailchimp is highly versatile and user-friendly, Brevo takes a different approach by focusing on simplicity and customer relationship management.
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4. Brevo Overview
Brevo is a popular choice in the email marketing space, offering a range of features and pricing options tailored for small businesses. As of 2025, it provides a free plan that supports unlimited contacts and allows up to 300 emails per day.
Key Features:
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Over 40 email templates, drag-and-drop editor, brand library
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Email, SMS, WhatsApp, web push notifications
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Pre-made workflows, behavior-based triggers
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Built-in sales CRM, deal tracking
Brevo’s pricing is designed to scale with your business. It starts with a free plan and progresses to Starter plans ($9–$69/month) and Business plans for more advanced needs. Its all-in-one setup is ideal for small businesses looking to combine marketing and sales tools in one platform.
The platform simplifies automation with pre-made workflows for tasks like welcome emails, birthday messages, and abandoned cart reminders, making it easier for small businesses to get started.
Brevo’s built-in CRM helps manage both marketing and sales in one place, streamlining customer interactions and task organization.
Support is available 24/7 via email on all plans, with phone and chat support added for Business plans. The Business plan also includes advanced tools like A/B testing, detailed analytics with geographic and device insights, and heat map tracking, giving businesses the data they need to grow effectively.
While Brevo shines with its combination of email marketing, CRM, and multi-channel communication, Klaviyo may be a better fit for e-commerce businesses seeking highly specialized features.
5. Klaviyo Overview
Klaviyo is a dedicated email marketing platform designed specifically for e-commerce businesses in 2025. Known for its powerful tools and seamless integrations, it helps small businesses craft personalized marketing campaigns that drive results.
Key Features and Pricing:
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Integrates with over 100 platforms for smooth operations
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Includes predictive analytics and advanced automation flows
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Offers revenue tracking and detailed customer insights
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Free plan available; paid plans start at $45/month
Klaviyo's standout feature is its advanced automation. Small businesses can build detailed email flows based on customer actions and purchase history. Predictive analytics further enhance campaigns by identifying trends and optimizing timing to boost engagement.
The platform's e-commerce focus is clear in its offerings. Businesses can use pre-built email templates for tasks like recovering abandoned carts or suggesting products. These templates are easy to customize, mobile-friendly, and designed to look professional on any device.
Another key strength is Klaviyo's analytics. It provides in-depth data on customer behavior, such as lifetime value and purchase likelihood, enabling businesses to make smarter, data-driven decisions.
For support, Klaviyo has earned a 4.5/5 rating on Trustpilot and G2. Its knowledge base offers extensive self-service resources, making it easier for users to troubleshoot and learn.
While Klaviyo's pricing is on the higher side compared to some competitors, its specialized features for e-commerce and strong automation tools make it a worthwhile investment. The platform directly ties email marketing efforts to revenue, offering a measurable return on investment.
“Klaviyo’s automation features have transformed how we approach email marketing. The ability to create highly targeted campaigns based on customer behavior has significantly improved our engagement rates”, shares a small business owner in Klaviyo’s customer testimonials on Trustpilot.”
For small businesses outside of e-commerce, other platforms might be a better fit. However, e-commerce businesses aiming to scale their email marketing with advanced automation and personalization will find Klaviyo to be a strong ally.
While Klaviyo shines in e-commerce, it's always worth comparing its features with other tools to ensure it aligns with your business needs.
Comparison of Features and Limitations
Looking at the top email marketing tools for small businesses in 2025, here's how they compare in the areas that matter most to small business owners.
When it comes to automation and content creation, the tools cater to different needs. Moosend stands out with AI-driven recommendations and e-commerce features, while Mailchimp simplifies design with its AI email creator, though some templates feel outdated. For beginners, MailerLite offers straightforward automation, and Brevo provides pre-built workflows that are easy for small businesses to use.
Pricing structures are another key difference. Brevo charges based on email volume, making it flexible for businesses that are scaling. On the other hand, Mailchimp has a more complex pricing model but offers access to over 300 integrations, making it a strong choice for businesses with growth in mind. Each platform also tailors its content creation tools to specific business needs.
Integrations are essential for streamlining workflows. Mailchimp leads the pack with its vast ecosystem of over 300 integrations, while MailerLite focuses on fewer but well-executed options, supported by a simple API for custom solutions [2][4].
Analytics and reporting capabilities show clear differences too. Moosend offers real-time campaign insights and AI-based segmentation [1][3], while MailerLite provides basic reporting, suitable for simpler campaigns [2][4]. For e-commerce businesses, Klaviyo shines with detailed analytics that directly connect campaigns to ROI.
Final Thoughts
After reviewing the top email marketing tools for 2025, it’s evident that each platform has strengths tailored to specific needs for small businesses. Here's a breakdown of how they stand out:
MailerLite is perfect for beginners. Its user-friendly interface and straightforward automation tools make it a great choice for those focused on building their subscriber base.
Moosend shines for e-commerce businesses. Its AI-driven features and seamless e-commerce integrations offer strong returns, paired with a pricing model that’s accessible for smaller budgets.
Brevo stands out as an all-in-one platform. It combines marketing and sales tools, provides flexibility for growing contact lists, and includes integrated CRM features for complete business communication.
Klaviyo, while more expensive, is an excellent option for e-commerce businesses seeking advanced tools. Its predictive analytics and in-depth customer insights make it a powerful choice for scaling operations.
Mailchimp remains a go-to for businesses needing extensive integrations. With over 300 available, it supports robust connectivity with third-party tools, making it highly versatile.
When choosing a platform, think about your current needs and future growth. Focus on factors like automation features, integration options, and pricing that can scale with your business. Testing free plans where available can also help you find the best fit for your goals in 2025.
FAQs
Is Constant Contact better than Mailchimp?
Both platforms have their strengths, and the choice depends on your business needs.
Mailchimp stands out with its user-friendly interface, advanced list management features, and over 300 integrations. These make it a great choice for businesses that prioritize automation and seamless connectivity. On the other hand, Constant Contact is known for its wide range of templates, simple reporting tools, and the added benefit of direct phone support - perfect for those who value simplicity and hands-on assistance.
For small businesses in 2025, Mailchimp generally offers more value due to its advanced automation and integration options. However, if you need a variety of templates or prefer direct support, Constant Contact could be a better fit. Both platforms provide free trials, so testing them out before committing is a smart move.
What should I consider when choosing an email marketing tool?
When selecting an email marketing platform, focus on these key factors:
Budget and scalability: Ensure the tool fits your budget and can grow with your business.
Ease of use: A user-friendly interface saves time and reduces the learning curve.
Automation features: Look for tools that streamline your campaigns with automation.
Integration options: Compatibility with your existing tools is crucial.
Customer support: Reliable support can be a lifesaver when issues arise.
These considerations will help you pick a tool that meets your current needs and supports future growth.
Which platform offers the best value for beginners?
MailerLite is an excellent choice for beginners. It offers a free plan, easy-to-use tools, and essential features tailored for small businesses just starting with email marketing. Its clear pricing and simple interface make it an ideal entry point for those new to email campaigns.
These FAQs aim to address common questions and guide small businesses in selecting the right email marketing tool for their needs.
